Writing about marketing

Consumer behaviour, brands, advertising, and what I'm learning about performance marketing and analytics.

The first pieces are on their way.

Here's what's coming first:

9 OctoberPink labelling (if not the pink tax): growing the consumer base, or just a marketing gimmick?
12 OctoberFrom SEO to GEO: how AI chat answers are changing search, and what it means for brands