Notes on people, brands and figuring things out.
Some of it is about marketing: why people buy what they buy, what a year in the field taught me, what I'm learning about performance marketing. Some of it isn't. All of it is me thinking out loud.
The first pieces are on their way.
Here's what's coming first:
- 9 OctoberPink labelling (if not the pink tax): growing the consumer base, or just a marketing gimmick?
- 12 OctoberFrom SEO to GEO: how AI chat answers are changing search, and what it means for brands