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nikita.

Free, practical resources I wish I'd had.

What I've learnt so far, written down so you don't have to learn it the hard way. Right now that's FMCG field sales. Next: PCOD and weight loss, eating well when you're on the road, and looking after your health in a field job.

Free guide

Coming soon

Your First Year in FMCG Sales

A field guide for management trainees

What nobody tells you before your first market visit: distributors, beats, kiranas, modern trade, targets and the people who make it all work. Written from a year on the ground, in ten short chapters.

Who it's for: MBA graduates starting as sales management trainees in FMCG in India.